All the upcoming communications or important notices that you need to know about
| Pricing Updates for WhatsApp Business |
This announcement is to inform customers using WhatsApp Business about Meta’s recent updates to WhatsApp Business Messaging pricing. Key changes include the following:
- Effective November 1, 2024, Service Conversations are free of charge. Service Conversations are those initiated by customers. For more details on service conversations, please see details here.
- Effective April 1, 2025, Meta will transition to a per-message pricing model for template messages instead of the current per-conversation model. Template messages are commonly used for:
- Sending proactive marketing or utility messages via the LivePerson Proactive Messaging product.
- IVR deflection using the LivePerson Connect to Messaging product.
- Following up with consumers outside of the 24-hour customer service window.
For detailed information on these pricing updates, please visit Meta’s official WhatsApp Business Pricing Updates.
Please be aware that LivePerson’s billing model and policies for handling WhatsApp charges remain unchanged. LivePerson will continue to apply a 15% handling fee on pass-through costs from WhatsApp.
If you have any questions or need further clarification, please reach out to your account representative.