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Behavioral targeting
Target the visitors you want to see your engagement For each engagement in your campaign, you can determine if a particular visitor's action or behavior will cause the messaging or chat button to display by creating behavioral targeting rules. The default option, All behaviors, means that the button is displayed at all…
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Campaign dashboard and data bar
Track your successes on the campaign level The campaign data bar and dashboards described below will provide you with high-level information to assist you in measuring your campaigns. For more detailed reports and dashboards, please visit the data and reporting section. The campaign-level data bar Campaign data is…
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Campaign goals
Measure your success by setting a goal for your campaign Each campaign within the Campaign Builder has a goal, which describes what the campaign hopes to achieve. By selecting a goal, you can track the performance of your campaigns and understand their value to your business. Once you create a goal it will be added to the…
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Campaign settings
Learn more about configuring settings for your Campaigns The Campaign Builder footnote includes account-level settings that allow you to configure the key elements of your campaigns. By doing so, you can enhance the performance of campaigns, and make sure you have the right tracking and measurement in place to accurately…
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Campaigns overview
Invite consumers to message with digital engagements managed in campaigns What are campaigns? A campaign is a library of your chat or messaging buttons, also known as engagements. Campaigns can be made up of one or multiple engagements, which enable brands to interact with their consumers. By defining different aspects of…
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Creating buttons and banners
Design engagements for your website or mobile app and invite consumers to message Choosing your engagement type The Conversational Cloud offers a large variety of engagement types and formats, so how can you know which engagement type and format to choose? To determine which type of web engagement is appropriate, ask…
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Engagement window
Match the conversation window to the look and feel of your brand For Web Messaging and live chat engagements, the engagement window hosts the conversation. In the engagement window studio, brands can fully customize and tailor the window, with control over every aspect, from fonts and button style to icon colors and…
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Entry point
Define where your engagement should display The entry point allows you to define where you want your engagement to appear within your website. You can use one of the predefined entry points, such as Entire Website or Entire App, or focus your targeting on a particular page or section. Assigning an entry point to your…
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Managing campaigns
Control all of your campaigns from one centralized location You can create many different campaigns on your account, each with as many different buttons, or engagements as you need. All of the campaigns and engagements you create with the Conversational Cloud can be managed within the Campaign Builder. Multiple campaigns…
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Predictive Intelligent Targeting (PIT) Overview
PIT is a scoring service that assesses website visitors using the PIT model Introduction Predictive Intelligent Targeting (PIT), also known as “Visitor Scoring” is a Tier 2 chat and messaging system that’s complementary to the Predictive Dialer (PD) system. While PD is responsible for deciding what percentage of a brand’s…